NU BLVCK – “Creative collaboration is the heart of everything we do”
NU BLVCK suddenly are everywhere, and are causing quite a stir. Think fashion-forward design, artisan craft, and luxury materials: these principles are at the heart of Scotland’s newest brand to hit the fashion scene.
Flipping the conventional fashion model on it’s head, co-founders Becca and Andrew are disrupting the marketplace with their made-to-order approach, connecting designers and artisans like never before in order to create limited edition capsule collections.
“We plan to launch six limited edition collections in the next year, each collection a collaboration with different designers and artisans – creating something truly unique. Creative collaboration is at the heart of everything we do.” – Becca Flory, co-founder.
The daring duo’s debut collection, designed by emerging Edinburgh design whiz Ruth Williams, was met with great acclaim from customers worldwide; with pre-orders leading to the success of a crowdfunding campaign to support NU BLVCK in funding it’s new online platform.
The most popular piece in the collection was a chunky lambs wool scarf, crafted by fellow STLA member Di Gilpin. This beautiful piece incorporates a soft leather loop, a contemporary twist on a classic staple.
“The scarf typifies the NU BLVCK model,” Andrew Vincent explains. “We wanted to bring Ruth’s designs to life by collaborating with one of the best hand knitters in Scotland.”
Alongside designing and making her own creations for her label, Di hand-knits all sorts; from 70s-style trousers to one-off cardigans for world-renowned fashion houses. Di’s high profile collaborations have included the likes of Kanye West and Nike.
“As a premium brand, NU BLVCK strives to source the best local materials to ensure the highest quality – thankfully this is something Di could advise on, so we worked together to source the highest quality yarn.
Provenance is a word used far too readily we think, but when you turn up at Di’s studio and find a sheep’s fleece on her worktop then you really understand the meaning of the word.” says Becca.
Building on the buzz from their August launch, NU BLVCK have recently launched a second collection. Collaborating with another up and coming Scottish designer, Hannah Louise Baxter, the Icon Revived collection campaign shots were released this week. The 100% silk pieces in the collection are printed and hand-rolled in Edinburgh within a mile of each other, through collaborations with BeFab Be Creative and Kalopsia Collective.
NU BLVCK aim to build a global brand, taking their approach to all corners of the globe, discovering and lifting up new designers and artisans passionate for their craft along the way. Check them out here.